Bupa | Festival of Wellbeing
Let yourself feel great – mind, body and soul.
Bupa | Festival of Wellbeing
I was brought on to develop a live event campaign encompassing what makes people of Britain feel great, a 'Festival of Wellbeing' during the Westminster Mile and 10K, based in Green Park. This included developing areas for holistic yoga masterclasses within a calm wooded enclave, an interactive ‘stretch’ art, physiotherapy (for runners post treatment) to family focused big top entertainment area and sprint school; as well as the event branding.
