Smirnoff | Smirnoff Equalising Music

In addition to developing a publisher led look and feel to Smirnoff’s social visual ID, I concepted and oversaw content developed for Smirnoff Equalising Music campaign. From publisher lead videos, to reactive digital, social and print campaigns – for example the reactive response to the lack of female winners at Brit Awards 2019 – to assets for partners and collaborators to use whilst pledging their support.