Wyevale Garden Centres | Botanic Kitchen

Whilst at Live & Breathe I was tasked with refreshing Wyevale Garden Centre’s premium café experience - Botanic Kitchen.

This encompassed not only repositioning and repurposing their existing assets but also developing their customer journey to make sure the relevant assets were positioned at the right touchpoints to ensure maximum exposure. 

As a result this allowed for a simplification in the number and types of assets developed. From roadside banners and sentinels, cross department offer pos, entrance menus, fridge pos to environmental assets such as brand stories and food photography showcases.

In turn this helped to create a unified and simplified brand experience that didn’t overwhelm the consumer and helped footfall into the cafes.