Deliveroo | Tasting Rooms
Let Deliveroo take you on a culinary journey; all from the comfort of your home.
Deliveroo | Tasting Rooms
Whether it is burgers in your living room that magically take you to an American diner, to tacos that make you feel that you are in a Taqueria Bar in Mexico; Deliveroo can take you on a culinary journey all from the comfort of your home.
As creative lead on the project, I was tasked to bringing to life the concept of eat more amazing. Working with an external team plus in-house creative department the culinary journey we developed the Tasting Rooms – the experiential arm of Deliveroo’s ‘eat more amazing’ campaign.
Five locations in areas of high footfall, and within proximity to the OOH campaign, where chosen to amplify the campaign. With the use of site specific restaurant partners, allowing consumers to discover and sample what Deliveroo has on offer.
With touchpoints that spanned from social, site specific media comms, as well as print and digital asset that complimented the experience. Allowed for an engaging consumer experience that generated conversation for new to Deliveroo consumers and helped drive traffic to the Deliveroo App and subsequently generate sales.
