Rekorderlig Cider | Spirit of Summer
Step into a midsommer wonderland with Rekorderlig.
Rekorderlig Cider | Spirit of Summer
As senior art director on the activation, I was tasked with bringing to life the Swedish Mid Sommer with a Rekorderlig twist. By creating a wonderland that consumers could enter through, via a tunnel of refracted light and flowers - hinting at the low setting sun and flowers used to decorate head crowns, into Rekorderlig’s world, complete with central focal point.
