Smirnoff Infusions | Social launch

To launch Smirnoff’s latest product – Smirnoff Infusions – I was brought on to develop a social campaign that would live across platforms. In addition, the campaign would be launched at stages: to launch Smirnoff Infusions, to nudge audience to purchase Smirnoff Infusions and to discover Smirnoff Infusions – all with serve and occasion suggestions; from the garden to the bar. A drink for all occasions.