Dove DermaSeries | Social visual ID

Dove DermaSeries are passionate about creating a safe platform for eczema and psoriasis sufferers. However, there was a disconnect with their strategy and lack of distinction from the mother brand in their brand visual language.

I was brought on by The Digital Fairy to develop a strategy and BVI that encompassed the mother brand [Dove] but had their own distinct lens – a proud, sympathetic and empowering platform to not only showcase their product offering but allows for their audience to have a voice.